A Couple of weeks later, I've lost my phone charger, so I visit Vodaphone and buy a new charger. The thing is that the charger costs £15, only £5 less than the complete package. This is a general principle for accessories - they are relatively more expensive than buying a new phone.
Why is the Phone only a little more expensive than a Charger.
- The phone was cheap to start off with; it was an end of line product. It was probably sold at a discount to make room for new stock.
- No Choice. A phone without a charger is worthless. Therefore, as long as the charger is cheaper than a complete package, the rational consumer is forced to buy the charger. £15 is better than paying £20.
- Higher costs involved in storing chargers. Presumably Vodaphone sell a much lower % of chargers than mobile phones. Therefore, they have to keep chargers in stock for longer than phones. To make it worthwhile, they need to charge a higher price to reflect the higher cost of storing the product.
- Encourage purchase of New Phones. If you realise a charger costs £15, you may think this is probably a good time to upgrade and get a new phone. Rather than wasting £15 on getting my old model working, why not splash out and get the latest model for £50 or £60.
- Moral of the Story: Don't leave your mobile phone charger in New York. I could have had it posted on, but the cost and inconvenience would probably have been equal to £15.